Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty

Add To Cart Podcast: How Total Tools are Mastering the Trade of Customer Loyalty

Add to Cart, Australia’s leading ecommerce podcast, recorded a session live at Emarsys Power To The Marketer Melbourne with Nathan Bush, Co-Founder and Podcast Host. In this chat, Darren Gunton, Total Tools GM of Marketing, channels his customer, the tradie. He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1.9m tradies Total Tools has on its database.

Darren Gunton shares how a fail fast mentality is his mode of choice, why sometimes a website can be just too pretty and how he goes face to face with his customers – with varying results! Loaded with loyalty tips and a passion for customer experience this is a session not to miss.

Watch now!