Eliminates silos and unifies customer data through an open architecture and API.
Drive conversions with 1:1 personalized messages delivered at the right moment to all of your customers, through any channel. Target individual customers in realtime using contextual data without relying on your IT department.
Leverage and process data in real time, empowering your marketing team to switch from targeting segments to targeting individual customers.
“The Emarsys Interactions offers Tipico a platform that matches the customer-centric nature of our sports betting business. We can leverage its architecture and intuitive user interface to achieve a fast time-to-market, with personalized customer journeys across all integrated communication channels in Emarsys. Being able to use real-time event data in combination with historical data points to calibrate our decision making in customer journeys is of great benefit to us. This allows the operational teams to react quickly to results and to set up A/B tests with ease. At the end of the day, it brings us a big step closer to target our customers at the right time and on the right channel in a highly segmented approach.”