Direct Mail can be incorporated within existing campaigns like any other channel, making it easy to create and automate recurring send-outs, or integrate with existing cross-channel strategies. Use your first-party data to personalize letters, packages, gifts, or whatever else you’re sending, and automate it all to maximize campaign impact.
Creating a Direct Mail campaign is easy with a broad selection of standard print formats, templates, and materials available to choose from. Pull any of your available data for personalization, and then integrate your campaign as core touchpoint within your customers’ journey.
Direct Mail campaigns never go sour or stagnate. You can set up A/B tests and use different visual variations to target different segments. Then, measure campaign performance and deliver the best performing “hard” copy to the rest of your customers.