Eliminates silos and unifies customer data through an open architecture and API.
Leverage your customers’ digital footprint for perfectly timed, contextual experiences — on any channel. Emarsys consolidates data and makes it accessible so you can create a customer-centric experience. All of your data sources are synchronized in real time, unified and transformed into personalization variables, centrally accessible to be used consistently on any channel. Personalize your website, app, and even in-store communications using automated 1:1 product recommendations powered by Emarsys.
Omnichannel personalization from the website to direct mail
Increase conversion rates by optimizing digital experiences using lifecycle segments and 1:1 product and incentive recommendations.
Emarsys synchronizes online shopping and engagement data from all channels with product and category affinity, and transforms this data into easy-to-embed recommendations that increase repeat purchases or cross-sells. Personalized product recommendations and content are consistent for each customer regardless of the channel they use to interact with your brand.
Faster delivery of personalization at scale
Omnichannel programs can branch out into an unmanageable number of campaigns, increasing the workload of your marketing department. Personalization can be time-consuming if it requires manual work.
Emarsys personalization tokens increase operational productivity. These out-of-the-box, reusable variables — such as loyalty status — fit a wide range of use cases specific to your industry.
“We wanted to evolve our email communications with a specific focus on being more nimble and faster in our personalization and segmentation efforts. We had relied on internal resources which was not always as timely as we needed. By going with Emarsys, we increased scalability, time to market, ease of making changes or testing new concepts while maximizing on their evolving technology.”
Measurable product recommendations
Emarsys personalization includes high-converting, omnichannel product recommendations. The revenue impact attributed to 1:1 personalized product recommendations is updated in your Emarsys dashboard. Improve cross-sells and upsells with measurable product recommendations.
Powerful personalization toolset
Use any combination of data from your contacts, relational tables, webhooks, product recommendations, vouchers, and other third-party applications to create personalization use cases that fit even your most complex requirements.
Platform key capabilities
Industry-specific analytics and use cases built into the platform.
Delivers true 1:1 customer personalization across all channels and devices.
Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.
Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.
Measurable business results that drive predictable and profitable growth.
Deliver true 1:1 personalized omnichannel experiences. Email | Ads | Mobile | Web | Direct Mail
Leverages an open architecture and API to drive more intelligent omnichannel engagement.